90-Day Case Study Template: Track Inputs, Not Just Outcomes
This guide is practical: a simple model, a few rules you can follow, and a next step you can do this week. Pair it with consistent publishing and small weekly upgrades for compounding results.
Weekly log format
What you published, what you upgraded, what you measured, what you learned. Use clear examples and keep pages reader-first. Small improvements repeated weekly create the compounding effect.
Metrics to record
Posts, internal links, top pages, entry queries, pages/session proxy. Use clear examples and keep pages reader-first. Small improvements repeated weekly create the compounding effect.
Decision rules
After 30/60/90 days: refine, upgrade, then expand. Use clear examples and keep pages reader-first. Small improvements repeated weekly create the compounding effect.
Mini FAQ
- What’s the fastest win? Make the page clearer and add one example.
- How often should I improve older posts? Once a week is enough to compound.
- Do I need fancy tools? No. A simple checklist and consistency matters more.
- What should I do next? Link this page to a hub and one related tool.
- Is this guaranteed? No—use this to plan and test, then refine.
Related
- /start-here/
- /guides/site-systems/
- /tools/adsense-income-calculator/